Finding the right bull has never been easier

We allow you to list and search for available bulls based on their genetic merit, all from one convenient location — right here.

Select a breed to start your search*

More breeds
coming soon

*Disclaimer: the bulls currently used in this tool do not represent real bulls or data and are used for example only.

What we do

We simplify complex genetic data to help you make better-informed choices.
We believe every step of the buying and selling process should be easy and transparent.
No bull. No worries.

Search made simple

The convenient, most effective way to search available auction and private treaty bulls

Find the bull you need

Find the right bulls that meet your breeding objectives

Create your own index

Develop your own index to find exactly what you want

DPI approved

Officially backed by the NSW Department of Primary Industries

Powered by BREEDPLAN

Make confident decisions based on official genetic data

Raise the industry standard

Promote long term genetic improvement in industry

Sign up

Get instant access to the search platform designed around you.

Shortlist bulls

Keep track of the bulls you're interested in

Contact sellers

Talk directly with sellers from across the country

Add auction dates to your calendar

Never forget an important date

Save searches (coming soon)

Search smarter and faster by saving your favourite listing and index refinements

Compare genetic data (coming soon)

Shop with greater understanding and peace of mind

Seller insights (coming soon)

Track listing performance and metrics

I am a...

We can't squash the bulls into this display... yet! DeSireBull is built for larger screen sizes (min device width 998px). A mobile version is planned, but for now please use a desktop computer to search for bulls.

More information about DeSireBull: